As virtual selling becomes the new normal, most companies are walking into a trap. They are thinking that all they need to do to be successful is to make sure that their salespeople master the basics of the virtual platform (muting/unmuting, sharing your screen, etc.). But this response completely fails to appreciate the far deeper impact that the ‘pivot to virtual’ is going to have on all aspects of the sales function. Thanks to Covid, the entire landscape of selling is fundamentally changing.
Companies that recognize this and respond accordingly will be well-positioned for a new era of success. Conversely, those that don’t understand and respond to these changes face the prospect of sending their sales force into battle ill-equipped and with outdated approaches.
To help yourself adapt, please join Oratium as we explore the seven dramatic changes triggered by the move to virtual selling.
